Garantía de entrega
SKU/Artículo: AMZ-1133587674
Consumer Behavior
Format:
Hardcover
Detalles del producto
Disponibilidad:
En stock
En stock
Peso con empaque:
1.23 kg
1.23 kg
Devolución:
Sí
Sí
Condición
Nuevo
Nuevo
Producto de:
Amazon
Amazon
Viaja desde
USA
USA
Sobre este producto
- This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, Second Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, Second Edition, will serve you well in the classroom and help you develop the knowledge and skills to succeed in the dynamic world of modern business.
S/ 408.05
44% OFF
S/ 226.70
IMPORT EASILY
By purchasing this product you can deduct VAT with your RUT number
S/ 408.05
44% OFF
S/ 226.70
Hasta 6 cuotas sin intereses con BCP, BBVA y Diners
Llega en 5 a 10 días hábiles
con envío
Tienes garantía de entrega
Compra protegida
Disfruta de una experiencia de compra segura y confiable
![]()
Garantía de entrega
Con Tiendamia todas tus compras cuentan con Garantía de Entrega o devolución total de tu dinero.
Compras 100% seguras y garantizadas, para que pidas lo que sueñas y lo recibas del mundo a tu puerta.
Saber más.
Visa
Mastercard
American Express
