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SKU/Artículo: AMZ-107827326X
Crystallizing Public Opinion
Format:
Paperback
Detalles del producto
Disponibilidad:
En stock
En stock
Peso con empaque:
0.37 kg
0.37 kg
Devolución:
Sí
Sí
Condición
Nuevo
Nuevo
Producto de:
Amazon
Amazon
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USA
USA
Sobre este producto
- Written by the nephew of Sigmund Freud and named by PBS as one of its 'Books That Shook the World', Crystallizing Public Opinion was the first book ever written about the public relations industry. It gives a fascinating and frightening glimpse into the world of propoganda and advertising, and shows how ideas as different as eating bacon for breakfast and preferring women to be thin were put into our heads.Edward Bernays was named as one of the 100 most influential Americans of the 20th Century by Life magazine. With his view that the public are irrational and behave like herds of animals, he outlines here techinques to control the masses in whatever way the influencer chooses. He counted among his clients the American Tobacco Company, several U.S. presidents, and the opponents of the Guatemalan revolution.
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S/ 44.89
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S/ 30.96
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