Garantía de entrega
SKU/Artículo: AMZ-0135258529
Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights (Pearson Business Analytics Series)
Format:
Paperback
Detalles del producto
Disponibilidad:
En stock
En stock
Peso con empaque:
0.83 kg
0.83 kg
Devolución:
No
No
Condición
Nuevo
Nuevo
Producto de:
Amazon
Amazon
Viaja desde
USA
USA
Sobre este producto
- This guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen -- why customers buy more, or why they immediately leave your site -- so you can get more behaviors you want and less you don't. Drawing on extensive enterprise experience and deep knowledge of demographics and sociology, Rodrigues-Craig shows how to create better theories and metrics, so you can accelerate the process of gaining insight, altering behavior, and earning business value. You'll learn how to: Develop complex, testable theories for understanding individual and social behavior in web products Think like a social scientist and contextualize individual behavior in today's social environments Build more effective metrics and KPIs for any web product or systemConduct more informative and actionable A/B tests Explore causal effects, reflecting a deeper understanding of the differences between correlation and causationAlter user behavior in a complex web product Understand how relevant human behaviors develop, and the prerequisites for changing themChoose the right statistical techniques for common tasks such as multistate and uplift modeling Use advanced statistical techniques to model multidimensional systems Do all of this in R (with sample code available in a separate code manual)Book Website: actiondatascience.com.
S/ 457.02
60% OFF
S/ 182.80
IMPORT EASILY
By purchasing this product you can deduct VAT with your RUT number
S/ 457.02
60% OFF
S/ 182.80
Hasta 6 cuotas sin intereses con BCP, BBVA y Diners
Llega en 15 a 25 días hábiles
con envío
Tienes garantía de entrega
Compra protegida
Disfruta de una experiencia de compra segura y confiable
![]()
Garantía de entrega
Con Tiendamia todas tus compras cuentan con Garantía de Entrega o devolución total de tu dinero.
Compras 100% seguras y garantizadas, para que pidas lo que sueñas y lo recibas del mundo a tu puerta.
Saber más.
Visa
Mastercard
American Express
