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SKU/Artículo: AMZ-1515307972
A technique for producing ideas: A simple five step formula for producing ideas
Format:
Paperback
Detalles del producto
Disponibilidad:
En stock
En stock
Peso con empaque:
0.30 kg
0.30 kg
Devolución:
Sí
Sí
Condición
Nuevo
Nuevo
Producto de:
Amazon
Amazon
Viaja desde
USA
USA
Sobre este producto
- This concise and powerful book lifts the lid on the creative process and eloquently details the steps needed to create exciting new ideas.Advertising copywriters, engineers, poets, painters and scientists have all benefited from its text to make creative breakthroughs.Advertising trailblazer William Bernbach wrote, "James Webb Young conveys in his little book something more valuable than the most learned and detailed texts on the subject of advertising. Mr. Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process".Table of contentsHow it startedThe formula of experienceThe Pareto theoryTraining the mindCombining old elementsIdeas are new combinationsThe Mental digestive process"Constantly thinking about it"The final stageSome after-thoughts
S/ 45.51
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S/ 45.51
60% OFF
S/ 18.20
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