Artículo: AMZ-B0FSYCRWLL
Presales Navigation System: COMPASS, SAIL and ANCHOR A Framework for Winning Deals with Clarity, Momentum, and Truth
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0.33 kg
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Nuevo
Amazon
- How to start with the end in mind so discovery and demos tell the customer’s story, not just your product’s.
- Why great sales engineers don’t just “support” deals, they shape strategy at every stage.
- Practical frameworks like COMPASS, SAIL, and ANCHOR that give you direction, momentum, and stability when deals get tough.
- How to use the PoC COP framework to protect delivery and credibility in proof-of-concepts.
- Why saying “no” at the right moment can be the ultimate act of leadership in presales.
- Real customer-side stories showing how clarity beats charisma and why trust, not features, closes enterprise deals.
- Win enterprise deals without relying on luck or last-minute heroics
- Improve discovery so you uncover urgency, not just requirements
- Create customer success in presales that lasts long after the contract is signed
- Transform your team into trusted advisors who lead, coach, and multiply impact
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