Intro to Answer Engine Optimization (AEO) - From SEO to AEO: How to Win Visibility in ChatGPT, Google AI Overviews / AI Mode, and Perplexity.
Format:
Paperback
En stock
0.68 kg
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Nuevo
Amazon
USA
- Intro to Answer Engine Optimization (AEO) From SEO to AEO is your practical guide to winning visibility in the new “answer era” of search where rankings alone don’t guarantee attention clicks or customers.Today people don’t just search they ask And platforms like ChatGPT Google AI Overviews / AI Mode and Perplexity increasingly respond with instant answers often before users ever reach the classic list of links That shift changes everything.This book shows you how to evolve from traditional SEO into Answer Engine Optimization the discipline of making your content and brand the most reference worthy answer so you can be used cited and trusted inside AI driven results.You’ll learn how modern answer engines work in plain English why ranking and being selected are not the same thing and how to build content that AI systems can confidently reuse clear structure strong evidence and the kind of usefulness that earns citations.What you’ll learn insideWhat AEO is and how to explain it in one sentence without jargonWhy rankings can stay strong while clicks drop and what to measure insteadHow Google AI Overviews and AI Mode retrieve sources synthesize answers and choose citationsThe Answer Supply Chain model Intent Answer Citation ActionHow to build answer first citation ready pages definitions steps comparisons FAQsHow to create content ecosystems that support follow up questions and multi step decision journeysA simple AEO Scorecard with practical KPIs citation rate share of citations AI visibility and business outcomesA 7 day AEO Quick Start to establish a baseline and upgrade your first pages immediatelyWho this book is for If you publish optimize manage pitch or distribute content this book is for you It’s designed for marketers and founders SEO specialists and content strategists writers and editors PR comms and social community teams and businesses that want to stay discoverable as search evolvesAEO doesn’t replace SEO It upgrades it SEO earns eligibility AEO earns selectionIf you want your brand to show up as the answer and get credited for it this is your roadmap
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