SKU/Artículo: AMZ-B0F79XC2HG
The Usability Test Playbook: A Practitioner’s Guide for Conducting a Robust Usability Test and Obtaining Reliable Results (The UX Consultant)
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0.76 kg
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- The Usability Test Playbook: A Practitioner’s Guide for Conducting a Robust Usability Test and Obtaining Reliable Results. Are you tired of guessing what users want? Do you want to stop relying on assumptions and start making evidence-based design choices that truly work? Whether you're a designer, researcher, developer, or product manager, this book will change the way you approach usability forever. The Usability Test Playbook is your comprehensive, no-nonsense playbook for planning, conducting, and analysing usability tests that deliver real, actionable insights. From setting clear test objectives to identifying the most pressing user experience problems, this book provides a step-by-step framework used by professionals to evaluate and improve digital products, websites, apps, interfaces, and beyond. You’ll learn how to:Recruit the right participants and create realistic tasksObserve and interpret user behaviour without biasIdentify usability issues and prioritise them effectivelyConnect user pain points with measurable dataPresent findings that drive decisions and spark action Packed with practical advice, real-world examples, and proven techniques, this guide demystifies usability testing and makes it accessible, even for teams with limited time or budget. If you're ready to build products that are not just functional but truly user-friendly, this book will show you how. Whether you're new to usability testing or refining your existing process, you'll find the tools, clarity, and confidence to improve your work—and your users' experience. Design better. Test smarter. Deliver experiences users love. Buy your copy today and start turning user insight into meaningful impact. Unlock clarity, confidence, and impact in your digital design decisions. Usability Testing User Experience (UX) UX Research User-Centred Design UX Metrics Product Design Human-Computer Interaction
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AR$560.124
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AR$254.602
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