Decoding the Indian Consumer: Advertising in a Billion Minds
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Kindle
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0.76 kg
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Amazon
USA
- Decoding the Indian Consumer – Advertising in a Billion MindsBy Nitin BansalHow do Indian consumers think? What makes them choose one brand over another? How has advertising evolved in the world’s fastest-growing market?In a country of 1.4 billion minds, where culture, language, and preferences change every few kilometers, advertising is both an art and a science. Decoding the Indian Consumer – Advertising in a Billion Minds is a comprehensive and insightful guide that unravels the complexities of India’s dynamic advertising landscape.🔹 What You Will Learn from This Book✔ The Evolution of Indian Advertising – From traditional TV & print to AI-driven digital strategies. ✔ The Science Behind Consumer Behavior – How emotions, psychology, and social trends shape purchasing decisions. ✔ The Digital Marketing Revolution – The rise of social media, influencer marketing, and short-form video content. ✔ Metaverse, AR/VR & AI in Advertising – The next big wave in brand engagement and consumer interaction. ✔ The Future of Traditional Media – How print, TV, and radio are adapting to the digital era. ✔ Real-World Case Studies – Lessons from brands like Zomato, Nike, Netflix, The Times of India, and Tinder India. ✔ Expert Insights & Predictions – Featuring perspectives from leading industry professionals.🔹 Who Should Read This Book?📌 Marketers & Advertisers – Looking to understand India’s unique consumer psychology. 📌 Business Owners & Entrepreneurs – Seeking actionable strategies for branding & customer engagement. 📌 Students & Professionals – Interested in digital marketing, advertising, and business growth. 📌 Anyone Curious About Indian Consumers – Who wants to explore how brands win in India’s competitive market.🔹 Packed with data-driven insights, expert Q&A, and case studies, this book is an essential read for anyone who wants to master the art of advertising in India!🚀 Grab your copy today and unlock the secrets of marketing to a billion minds!
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