SKU/Artículo: AMZ-B0DS1CSP88

Marketing Research: Methodological Foundations, 14th ed.

Format:

Kindle

Paperback

Detalles del producto

Disponibilidad:
Fuera de stock

Peso con empaque:
0.76 kg

Devolución:
Sí

Condición
Nuevo

Producto de:
Amazon

Viaja desde
USA

Sobre este producto

For all the talk of “big data” and “analytics”—it all starts here—you’ve got to know how to collect and analyze data. This lead marketing research text offers readers (MBAs, EMBAs, advanced undergrads) a strong conceptual and practical understanding of marketing research, and serves as a useful resource for managers on the job. The text introduces the marketing research process, discusses types of research (exploratory, descriptive, causal), data collection (primary and secondary sources, surveys and attitude measurement), sampling issues (procedures, sample size, minimizing errors), data analysis (cross-tabs, AB tests, regressions, multivariate models), and how to communicate it all to the work team. The chapters provide “Ethical Dilemmas” for classroom debate and “Research Realities” to see real-world applicability.

Fuera de stock

Selecciona otra opción o busca otro producto.

Este producto viaja de USA

a tus manos en

Medios de pago

Marketing Research: Methodological Foundations, 14th ed.

Social Media Strategy

Social Media Strategy

Marketing Management and Communications in the Public Sector (Routledge Masters in Public Management)

Government versus Markets: The Changing Economic Role of the State

Commodity Markets and the Global Economy

Experimental Auctions: Methods and Applications in Economic and Marketing Research (Quantitative Methods for Applied Economics and Business Research)

Networks and States: The Global Politics of Internet Governance (Information Revolution and Global Politics)

Making Markets in the Welfare State (Cambridge Studies in Comparative Politics)

Bureaucratic Manoeuvres: The Contested Administration of the Unemployed (Studies in Comparative Political Economy and Public Policy)

Timex Market / T5K822 Ironman C30 Mens

Fisher-Price Little People Farmers Market Playset

Timex Market / TW2P90100 WEEKENDER LADIES

Timex Market / TW2U71500 Easy Reader Strap Gents

Timex Market / TW2R85600 Classics Mens

Timex Market / T21912 Main Street Ladies

Timex Market / T20441 Easy Reader Classic Ladies

Timex Market / T40011 Expedition Camper Mens

Contagious: Why Things Catch On

Marketing For Dummies

Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

This Is Marketing: You Can't Be Seen Until You Learn to See

Información útil

Centro de ayuda

Todo en un solo lugar

Comprá con tranquilidad

Marketing Research: Methodological Foundations, 14th ed.

Productos Relacionados

Social Media Strategy

Social Media Strategy

Marketing Management and Communications in the Public Sector (Routledge Masters in Public Management)

Government versus Markets: The Changing Economic Role of the State

Commodity Markets and the Global Economy

Experimental Auctions: Methods and Applications in Economic and Marketing Research (Quantitative Methods for Applied Economics and Business Research)

Networks and States: The Global Politics of Internet Governance (Information Revolution and Global Politics)

Making Markets in the Welfare State (Cambridge Studies in Comparative Politics)

Bureaucratic Manoeuvres: The Contested Administration of the Unemployed (Studies in Comparative Political Economy and Public Policy)

Otros Productos

Timex Market / T5K822 Ironman C30 Mens

Fisher-Price Little People Farmers Market Playset

Timex Market / TW2P90100 WEEKENDER LADIES

Timex Market / TW2U71500 Easy Reader Strap Gents

Timex Market / TW2R85600 Classics Mens

Timex Market / T21912 Main Street Ladies

Timex Market / T20441 Easy Reader Classic Ladies

Timex Market / T40011 Expedition Camper Mens

Contagious: Why Things Catch On

Marketing For Dummies

Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

This Is Marketing: You Can't Be Seen Until You Learn to See

Compra protegida

¿Cómo comprar?

Condiciones según método de envío

Correo privado:

Correo Argentino:

¡Aseguramos la entrega de tu orden!

¿Cómo solicitar una devolución?

Tarjetas de Crédito y Débito

Pagos a través de PayPal

Pagos a través de MODO

¡Elegí entre pagar en pesos o en dólares!

¿Cómo comprar?

Hacemos todo por ti

Tarjetas de Crédito y Débito

Pagos a través de PayPal

Pagos a través de MODO y Mercado Pago

Tienes garantía de entrega

¡Suscribite y hacé que todo llegue con ofertas!