SKU/Artículo: AMZ-B0D4Q35BTN
The Digital Product Manager Manual: A Comprehensive Guide for Digital Product Management
Format:
Paperback
Detalles del producto
Disponibilidad:
En stock
En stock
Peso con empaque:
0.51 kg
0.51 kg
Devolución:
Sí
Sí
Condición
Nuevo
Nuevo
Producto de:
Amazon
Amazon
Viaja desde
USA
USA
Sobre este producto
- "The Digital Product Manager Manual" is an extensive guide that delves into the various aspects of managing digital products, offering a blend of theoretical insights and practical sessions. The book provides a roadmap for digital product managers, helping them navigate the complex landscape of business models, user research, ideation, requirements, user experience, minimum viable products, user testing, risk management, product roadmaps, and metrics. The book explores Business Models in detail, introducing the Value Proposition Canvas, a practical tool to understand customer profiles and create compelling value propositions. It takes readers through practical sessions, emphasizing the importance of channels, customer conversion funnels, and thinking in loops. Moving forward, the book discusses User Research and ideation. The book introduces Human-Centric Design, guiding readers through various user research methods, and introducing techniques for generating innovative ideas and sources of inspiration for innovation, such as analysis of the competitive landscape. Requirements and user Experience form the crux of the third chapter, differentiating between IT and Business-Driven Requirement Management. User Stories are demystified, with a focus on writing user stories with effective acceptance criteria. The journey continues with an exploration of User Experience, covering User Flow, UX Mapping, Heuristics, Dark Patterns, and Digital Loyalty. In the fourth chapter, the book introduces the concept of Minimum Viable Product (MVP). The book navigates through prioritization methods, offering practical sessions to reinforce the understanding of this critical phase in product development. User Testing, Risk Management and Roadmap become focal points in the fifth chapter. The nuances of different user testing types are presented and discussed, providing a guide to conduct effective user tests. Risk Management takes a pragmatic approach, discussing various risk types and the lifecycle of managing risks. The chapter concludes with an exploration of product roadmaps and their management in alignment with the software development lifecycle. Metrics, the cornerstone of product management, are covered in the sixth chapter. Product Metrics, illustrated through the Pirate Funnel, serve as a compass for product managers to measure and optimize their strategies. The book also explores additional metrics and introduces Financial Metrics. "The Digital Product Manager Manual" is a valuable resource for aspiring and seasoned digital product managers alike. Through its exploration of the fundamentals of digital product management, it equips readers with the tools and knowledge needed to excel in the dynamic and ever-evolving landscape of digital product management. Practical sessions are strategically interspersed, ensuring readers can apply theoretical knowledge to real-world scenarios. Therefore, it is particularly suitable for those who know little about product management but want to enter the profession. It is also suitable for product owners who wish to extend their knowledge about product management. Finally, this book is highly relevant for professionals who, having worked in different departments, such as customer support or analysts, want to shift to become a product manager.
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AR$97.549
55% OFF
AR$44.340
10% OFF con cupon ANIVERSARIO10
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