SKU/Artículo: AMZ-1933820101

Eye Tracking the User Experience: A Practical Guide to Research

Format:

Paperback

Kindle

Paperback

Detalles del producto
Disponibilidad:
En stock
Peso con empaque:
0.61 kg
Devolución:
Condición
Nuevo
Producto de:
Amazon
Viaja desde
USA

Sobre este producto
  • Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
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