SKU/Artículo: AMZ-1788999045
Remote Usability Testing: Actionable insights in user behavior across geographies and time zones
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Paperback
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0.35 kg
0.35 kg
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Amazon
Amazon
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USA
Sobre este producto
- Gain actionable insights from qualitative remote studies to improve user experienceKey FeaturesUnderstand the different usability testing methodologies and their strengths and weaknessesMaster the execution of remote studiesLearn how to analyze and present study resultsBook DescriptionUsability testing is a subdiscipline of User Experience. Its goal is to ensure that a given product is easy to use and the user's experience with the product is intuitive and satisfying. Usability studies are conducted with study participants who are representative of the target users to gather feedback on a user interface. The feedback is then used to refine and improve the user interface.Remote studies involve fewer logistics, allow participation regardless of location and are quicker and cheaper to execute compared to in person studies, while delivering valuable insights. The users are not inhibited by being in a new environment under observation; they can act naturally in their familiar environment. Remote unmoderated studies additionally have the advantage of being independent of time zones.This book will teach you how to conduct qualitative remote usability studies, in particular remote moderated and unmoderated studies. Each chapter provides actionable tips on how to use each methodology and how to compensate for the specific nature of each methodology. The book also provides material to help with planning and executing each study type.What you will learnChoose the most suitable remote study methodologyEstablish a clear goal for the studyPlan the study executionUnderstand recruitment logistics, expectations and compensationSet up and moderate remote studiesWrite good tasks and questions for each methodologyAnalyze and document the study resultsDeliver results that align with the goal for the studyWho this book is forThis book is for user experience (UX) professionals familiar with traditional in-person usability testing methodologies, or for UX designers with no prior exposure to user research and usability testing. Customer experience professionals or product managers who want to understand remote usability testing will also find this book useful. No knowledge of remote usability testing is needed.Table of ContentsWhy Everyone Should Run Remote Usability StudiesWhat Not to Forget When Planning Your StudyHow to Effectively Recruit ParticipantsRunning a Remote Moderated StudyRunning a Remote Unmoderated Study with User VideosRunning a Remote Unmoderated Study with a SurveyRunning a Remote Unmoderated Study with a Hybrid ApproachWhat to Consider When Analyzing and Presenting the Study ResultsThanks! And what now?
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