SKU/Artículo: AMZ-1484292677
Quantitative User Experience Research: Informing Product Decisions by Understanding Users at Scale
Format:
Paperback
Detalles del producto
Disponibilidad:
En stock
En stock
Peso con empaque:
0.66 kg
0.66 kg
Devolución:
Sí
Sí
Condición
Nuevo
Nuevo
Producto de:
Amazon
Amazon
Viaja desde
USA
USA
Sobre este producto
- This book is your definitive guide to the rapidly growing role of Quantitative User Experience (Quant UX) Research in product development. The book provides an overview of the skills you need on the job, presents hands-on projects with reusable code, and shares advice on starting and developing a career. The book goes beyond basic skills to focus on what is unique to Quant UX. The authors are two of the most widely recognized practitioners in Quant UX research, and this book shares insights from their combined decades of experience. Organizations today have more data about user needs and behaviors than ever before. With this large-scale data, Quant UX researchers work to understand usage patterns, measure the impact of design changes, and inform strategic decisions. In the Quant UX role, interdisciplinary researchers apply analytical skills to uncover user needs, inform engineering and design, answer strategic business questions, and optimize software and hardware products for human interaction. This book provides guidance around customer satisfaction surveys, understanding user behavior from log analysis, and the statistical methods that are commonly used to assess user outcomes. What You Will LearnDiscover the role of Quantitative User Experience (Quant UX) researchUnderstand how Quant UX research differs from other disciplines such as data sciencePlan common research projects and know how to achieve successPosition Quant UX activities in product development, engineering, and UX organizationsApply the HEART framework to measure user experience outcomesEvaluate your skills and potential to be hired as a Quant UX researcherKnow what to expect during job interviewsFind examples of common Quant UX projects with shared R code and data sets Who This Book Is For Practitioners and managers who seek a comprehensive guide to the new field of Quantitative User Experience Research. Readers will understand the Quant UX role, build research skills, find examples of hands-on code and analyses, learn about UX organizations and stakeholders, and receive advice on job interviews and career paths. Data scientists, social scientists, and other researchers will learn how their skills transfer to Quant UX, where they can help teams build better, more successful products.
AR$151.870
55% OFF
AR$69.028
IMPORT EASILY
By purchasing this product you can deduct VAT with your RUT number
AR$151.870
55% OFF
AR$69.028
10% OFF con cupon ANIVERSARIO10
Pagá fácil y rápido con Mercado Pago o MODO
Llega en 8 a 12 días hábiles
con envío
Tienes garantía de entrega
Este producto viaja
de USA ![]()
a tus manos en
![]()
a tus manos en
Compra protegida
Disfruta de una experiencia de compra segura y confiable
Tarjetas de Crédito y Débito
Visa
Mastercard
American Express
Pagos a través de PayPal
Compra procesada en dólares con dinero en cuenta o tarjetas internacionales.
Paypal
Pagos a través de MODO
Compra procesada en pesos desde la App de tu banco.
PayPal
