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SKU/Artículo: AMZ-1442221216

Integrated Marketing Communication: Creative Strategy from Idea to Implementation

Format:

Hardcover

Paperback

Detalles del producto

Disponibilidad:
Fuera de stock

Peso con empaque:
0.90 kg

Devolución:
Sí

Condición
Nuevo

Producto de:
Amazon

Viaja desde
USA

Sobre este producto

Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion. Several new chapters address the latest additions to the mix: Internet, social, mobile, and alternative media, plus guerrilla marketing. The text builds students’ skills in developing a creative idea, employing the correct message, and placing it appropriately―and will continue to serve as a handy reference to using the most effective communications approaches throughout their careers.

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Integrated Marketing Communication: Creative Strategy from Idea to Implementation

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Li-Ning Massage Stick, Children's Spiked Club, Sensory Integration Training Foam Roller, Leg Muscle Relaxation Tool, Calf Fascia Gree

PAW PATROL Children's Non-Slip Floor Socks for Boys, Toddler Trampoline Sensory Integration Training Socks PA1543 Size 14-16

TP-LINK TL-EF5e01 Single-Port Network Information Panel, 86-Type Engineering-Grade Computer Fiber Broadband Network Cable Socket (Integrated Cat5e Unshielded Information Module without Drilling)

PEAK Large Frame Swimming Goggles for Adults, Men And Women, High Definition Waterproof Anti-Fog Integrated Earplugs Professional Diving Swimming Glasses Gree

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