SKU/Artículo: AMZ-0895038943
How the Brain Processes Multimodal Technical Instructions (Baywood's Technical Communications)
Format:
Paperback
Detalles del producto
Disponibilidad:
En stock
En stock
Peso con empaque:
0.31 kg
0.31 kg
Devolución:
Sí
Sí
Condición
Nuevo
Nuevo
Producto de:
Amazon
Amazon
Viaja desde
USA
USA
Sobre este producto
- While Aristotle acknowledges the connection between rhetoric, biology, and cognitive abilities, scholarship continues to struggle to integrate the fields of rhetoric and neurobiology. Drawing on recent work in neurorhetoric, this book offers a model that integrates multimodal rhetorical theory and multisensory neural processing theory pertaining to cognition and learning. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the author develops a model that integrates concepts from both fields, bridging, if not uniting, them. He also discusses possible applications of the new model, with specific case studies related to training and instruction. These applications include various media used in instructional and training contexts, such as print, slide shows, videos, simulations, and hands-on training. The book thus introduces concepts of cognitive neuroscience to multimodal rhetorical theory and facilitates theorization combining multimodal rhetoric and multisensory cognition, and serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with technical communication. Integrating case studies from industry and practice, the text makes explicit connections between academic scholarship and workplace preparation. It also describes how interdisciplinary research can contribute to pharmaceutical research, as well as the development of productive instructional materials. Rhetoric is affected by how the brain of any member of a given audience can process information. This book can promote further research-qualitative and quantitative-to develop a better understanding of the relationship between multimodal messages and how the brain processes such information.
AR$405.241
49% OFF
AR$207.819
IMPORT EASILY
By purchasing this product you can deduct VAT with your RUT number
AR$405.241
49% OFF
AR$207.819
Llega en 12 a 18 días hábiles
con envío
Tienes garantía de entrega
Este producto viaja
de USA ![]()
a tus manos en
![]()
a tus manos en
Compra protegida
Disfruta de una experiencia de compra segura y confiable
Tarjetas de Crédito y Débito
Visa
Mastercard
American Express
Pagos a través de PayPal
Compra procesada en dólares con dinero en cuenta o tarjetas internacionales.
Paypal
Pagos a través de MODO
Compra procesada en pesos desde la App de tu banco.
PayPal
