SKU/Artículo: AMZ-0367456419
Digital Analytics for Marketing (Mastering Business Analytics)
Format:
Paperback
Detalles del producto
Disponibilidad:
En stock
En stock
Peso con empaque:
0.66 kg
0.66 kg
Devolución:
Sí
Sí
Condición
Nuevo
Nuevo
Producto de:
Amazon
Amazon
Viaja desde
USA
USA
Sobre este producto
- This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box.Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics.Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
AR$216.919
44% OFF
AR$120.509
IMPORT EASILY
By purchasing this product you can deduct VAT with your RUT number
AR$216.919
44% OFF
AR$120.509
10% OFF con cupon ANIVERSARIO10
Pagá fácil y rápido con Mercado Pago o MODO
Llega en 8 a 12 días hábiles
con envío
Tienes garantía de entrega
Este producto viaja
de USA ![]()
a tus manos en
![]()
a tus manos en
Compra protegida
Disfruta de una experiencia de compra segura y confiable
Tarjetas de Crédito y Débito
Visa
Mastercard
American Express
Pagos a través de PayPal
Compra procesada en dólares con dinero en cuenta o tarjetas internacionales.
Paypal
Pagos a través de MODO
Compra procesada en pesos desde la App de tu banco.
PayPal
