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Artículo: AMZ-B0G55V63L3
IPE How to Book - Step 4: Communicate the Process: Process Infrastructure Deployment For the AI Era (Integrated Process Excellence℠ (IPE))
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- Communication transforms process knowledge into organizational capability. A well-defined, documented process that isn't properly communicated remains useless - communication ensures understanding, drives behavior change, and enables consistent execution and continuous improvement across the enterprise. Step 4 consists of five interconnected activities: Approach begins with comprehensive assessment, identifying communication goals, analyzing audiences, understanding their preferred channels, and recognizing barriers. Develop creates strategic communication plans with key messages tailored to each audience level—executives need business cases and ROI, managers need implementation guides, and frontline workers need operational instructions. Provide executes multi-channel, multi-format communication using digital tools, visual aids, meetings, and training sessions appropriate to audience needs and work contexts. Verify measures communication effectiveness through metrics tied to awareness, understanding, behavior change, and business results. Refinement continuously improves the communication process based on feedback and performance data. The framework emphasizes two-way communication with robust feedback loops, tiered messaging for different organizational levels, and integration with Training & Development processes that build genuine workforce capability. For managers, supervisors, engineers, and implementors, Step 4 provides practical tools including communication plans, channel selection guides, and verification methods. Effective communication drives adoption, minimizes confusion, reinforces accountability, and creates the shared understanding necessary for sustainable process excellence.
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