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Artículo: AMZ-B0G545Y16J
You're Leaving Money on the Table: How to Create Leverage with Pricing
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0.25 kg
0.25 kg
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Amazon
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USA
Sobre este producto
- Pricing is the most powerful, least understood growth lever in business — and the one founders neglect the most. This book fixes that.Across hundreds of conversations with founders, operators, and investors, one truth shows up again and again: companies leave millions of dollars on the table because they don’t treat pricing as a practice. They treat it as a one-time project, a “pricing page update,” or a late-stage cleanup exercise — instead of what it really is: a strategic, operational, and architectural system that determines how fast a company can grow.You're Leaving Money on the Table is a practical, founder-to-founder guide for turning pricing into a competitive advantage. Written for founders and product growth leaders within high-growth SaaS and AI companies, the book combines battle-tested experience, real founder stories, and field insights from leaders at companies like Superhuman, Vercel, Notion, Clay, Calendly, and Segment.You’ll learn:Why pricing is half of your revenue equation — and why most founders optimize the other half.How the shift to AI and consumption models is breaking static, seat-based pricing and forcing a new era of hybrid pricing, hybrid selling, and multi-product monetization.How to discover what your customers are truly willing to pay using a simple, conversational 8-question framework.How to build a high-leverage pricing function — complete with ownership, principles, a monthly operating cadence, and lightweight experiments that compound.How to evaluate pricing models (platform fees, credits, usage, seats, limits) and choose the one that fits your product best.How to architect your monetization infrastructure so you can iterate on pricing & packaging in minutes, not quarters.How to roll out price changes & negotiate with confidence, avoiding backlash, and turning pricing into a durable long-term advantage.You’ll also get perspectives from some of the sharpest minds in modern SaaS and AI monetization, including Kyle Poyar (Growth Unhinged), Gaurav Vohra (Superhuman), Shar Dara (Vercel), Marcos Rivera (Pricing I/O), Tido Carriero (Koala, Segment), Jevon MacDonald (PriceOps), and more.Whether you’re a founder, product leader, investor, or operator responsible for growth, You're Leaving Money on the Table gives you the frameworks, stories, and tools to:Raise prices with confidenceUnlock expansion revenueMonetize new products fasterAlign your product and GTM teamsAnd build a company that learns and adapts faster than the marketPricing agility is revenue agility. In a world where software is evolving faster than ever, the companies that win won’t be the ones with the best pricing page — they’ll be the ones with the best pricing practice and the most flexible pricing architecture.This book shows you how to build both.
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