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Artículo: AMZ-B0G2T7D8LB
The Practical Structure You Need from Made to Stick Workbook: How to Apply Chip and Dan Heath’s Message Strategy to Make Any Idea Unforgettable
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0.27 kg
0.27 kg
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Amazon
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USA
Sobre este producto
- You Don’t Need More Ideas. You Need Ideas That Stick. Every day, brilliant ideas die quiet deaths because they’re too forgettable, too complex, or too emotionally flat. Made to Stick showed us why some ideas survive and others don’t. This workbook shows you how to build the kind that do. You’re not here for theory. You’re here for fire-tested execution. This is a system. A surgical approach to turning abstract, bloated, or dull ideas into weapons of influence that embed themselves inside people’s heads — and stay there. This is not about being creative. It’s about being unforgettable. Whether you're pitching a startup, teaching a class, launching a campaign, or making a point that matters, you’ll learn how to:Strip your message down to its brutal, elegant core.Use curiosity and surprise to hijack attention on command.Replace jargon and fluff with visual, concrete clarity.Embed credibility into the bones of your story — without flexing credentials.Evoke emotion without manipulation, guilt, or gimmicks.Wrap every core idea in story structure that demands to be retold.Most people communicate to inform. You’ll learn how to infect. This workbook is your training ground. Inside: drills, breakdowns, templates, rewrites, reflection prompts, and real-world application tasks designed to reprogram your brain to think sticky — and stay sticky. If the idea matters, it deserves to be remembered. This is how you make that happen.
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