Artículo: AMZ-B0FCD3C1S1

Build Your Pricing Power!: A Practical Framework to Create Competitive Advantage through Pricing and Value Capture (Build Your Pricing Power Series)

Format:

Paperback

Hardcover

Paperback

Detalles del producto
Disponibilidad
En stock
Peso con empaque
0.66 kg
Devolución
Condición
Nuevo
Producto de
Amazon
Viaja desde
USA

Sobre este producto
  • Build Your Pricing Power! introduces a powerful, cohesive framework to manage the complex dynamics of value capture. The comprehensive discussion describes relevant research, leading theories, as well as real-life applications. It offers actionable insights, practical examples, and an organized inventory of tried-and-true tools and tactics used by leading practitioners. It connects the dots between seemingly disjointed pricing concepts stronger than ever before, using a fresh, cohesive conceptual framework with proven applicability across a variety of business environments. For all involved in value capture, Build Your Pricing Power! offers a blueprint for developing a roadmap to increase the Pricing Power of their organization – and gain a source of sustainable competitive advantage in their markets! Sample Topics: * Pricing Theory and Research * Tactics/Practical Applications * Pricing Strategy * Value-Based Pricing * Segmentation and Optimization * Versioning and Bundling * Behavioral Pricing * Managing Price Negotiations * Plugging Pricing Leakages * Handling Price Objections * Building Pricing Teams …and much more!
$72,80
60% OFF
$29,12

IMPORT EASILY

By purchasing this product you can deduct VAT with your RUT number

$72,80
60% OFF
$29,12

3 meses de gracia en diferidos y hasta 6 meses sin intereses con Pacificard

Envío gratis
Llega en 5 a 12 días hábiles
Con envío
Tienes garantia de entrega
Este producto viaja de USA a tus manos en