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Artículo: AMZ-B0CT3946RR
A Practical Guide To ACCOUNT-BASED MARKETING
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Sobre este producto
- Unlock B2B Growth with Proven Account-Based Marketing (ABM) StrategiesA Practical Guide to Account-Based Marketing is your comprehensive playbook for mastering modern B2B marketing through highly targeted, personalized strategies. Whether you're a marketing leader, sales executive, or growth strategist, this book provides a clear, actionable roadmap to implement and scale effective ABM programs that drive measurable ROI.This practical guide breaks down the core principles of ABM and walks you through real-world strategies to align sales and marketing, improve lead quality, and accelerate revenue growth. From identifying your Ideal Customer Profile (ICP) to executing personalized multi-channel campaigns, you’ll learn how to create meaningful engagement with high-value accounts.What You’ll Learn:How to build and execute successful Account-Based Marketing campaignsAligning sales and marketing teams to drive pipeline and revenueDeveloping lead management and scoring models that prioritize conversionUsing intent data and behavioral insights for smarter targetingCreating personalized content across email marketing, SEO, PPC, webinars, social media, and direct mailLeveraging Google Analytics and marketing automation platforms for campaign optimizationMastering thought leadership, branding, public relations (PR), and partner marketingAnalyzing ABM campaign performance with campaign management tools and analytics dashboardsWhether you're targeting enterprise buyers or mid-market decision-makers, this book equips you with the frameworks, strategies, and tools to make ABM a competitive advantage in the evolving B2B marketing landscape.Perfect for marketers in B2B SaaS, technology, healthcare, professional services, and other complex industries.If you're looking to improve customer acquisition, strengthen sales alignment, and drive enterprise growth through personalized, data-driven marketing—this is the guide you need."A comprehensive roadmap filled with real-world insights and actionable strategies to harness the power of personalized content, scalable programs, and data-driven decisions, ensuring a competitive edge in B2B marketing." –NewInBooks
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