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Artículo: AMZ-B09JRN8B95
T2D3: How some software startups scale, where many fail
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Paperback
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0.54 kg
0.54 kg
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USA
Sobre este producto
- T2D3 is the playbook that B2B software companies use to get to $100 million in annual recurring revenue (ARR). Every investor wants to hit the next "unicorn", but reaching that coveted $1B valuation in 5 years is challenging—and rare. Tripling your annual revenue for two years in a row only to double it three more years after that to reach $100M ARR doesn't happen by chance. Companies that follow this growth pattern share similar journeys that form the basis for this book. T2D3 explains the critical steps software companies must take in their journeys from minimum-viable product to product-market fit, then T2D3 scale—along with methods and frameworks framed specifically for marketing leaders, founders, CEOs and investors of early-stage software companies. Many marketing books start and stop at the theory. T2D3 supports its readers with a growing digital library of templates and guides that make it easy to implement the frameworks explained in the book. Book owners can register their books at https://www.t2d3.pro/ Inside T2D3, you'll find best practices for building and scaling a SaaS business, including:Budgeting, hiring, measuring success & making big betsDesigning a complete go-to-marketChoosing your company's growth priorities at each maturity stageNailing your niche, defining your identity, understanding your differentiationUnderstanding, sizing, segmenting, and defining your ideal customer profile & audienceBuilding a modern marketing function and maintaining its focusMaking choices around content marketing, demand gen and your tech stackManaging marketing and sales talentPositioning and pricing your SaaS product using market indicatorsCreating relevant messaging for your entire customer journeyDesigning effective account-based marketing (ABM) programsReporting growth metrics to the board of directors and investors
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