Artículo: AMZ-1265028249

Crafting and Executing Strategy The Quest for Competitive Advantage Concepts and Cases

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  • ISBN: 9781265028244 is the International Student Edition of Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases 23rd Edition. By Arthur A. Thompson, Margaret Peteraf, John E. Gamble and A. J. Strickland. This ISBN is a student textbook only. It does not come with online access code. Access code, if required by an instructor, sold separately at another ISBN. The content of international edition is the same as other formats. Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts & Cases 23e has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies. Chapter content is tightly linked to the 27 high-interest cases, most of which are written by the text authors, and receive high acclaim for student appeal, teachability and suitability.
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