Artículo: AMZ-1071846655

Advertising Creative: Strategy, Copy, and Design

Format:

Paperback

Kindle

Paperback

Detalles del producto
Disponibilidad
En stock
Peso con empaque
0.85 kg
Devolución
No
Condición
Nuevo
Producto de
Amazon
Viaja desde
USA

Sobre este producto
  • Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, authors Tom Altstiel, Jean Grow, Dan Augustine, and Joanna Jenkins take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and design in the digital age.
$368,95
44% OFF
$204,97

IMPORT EASILY

By purchasing this product you can deduct VAT with your RUT number

$368,95
44% OFF
$204,97

3 meses de gracia en diferidos y hasta 6 meses sin intereses con Pacificard

Envío gratis
Llega en 26 o más días hábiles
Con envío
Tienes garantia de entrega
Este producto viaja de USA a tus manos en