Garantía de entrega
Artículo: AMZ-1032983825
Public Relations Writing
Format:
Paperback
Detalles del producto
Disponibilidad
En stock
En stock
Peso con empaque
0.55 kg
0.55 kg
Devolución
No
No
Condición
Nuevo
Nuevo
Producto de
Amazon
Amazon
Viaja desde
USA
USA
Sobre este producto
- Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context of strategic planning, and is based on traditional communication writing principles, including for news and digital media. The book illustrates how writing for all public relations tools reflects the concepts that inform professional planning and practice.This book, based on the author's wide professional practice and tertiary teaching experiences, has been widely used in international undergraduate teaching and learning. This fourth edition continues to treat clear, concise and accurate writing for this profession as integral to all aspects of professional practice and as a skill that is not confined to media release writing. Among the book's strengths are the student exercises, including international cases, which are based on real-world examples, and references to ethical practice. This book provides a holistic approach to learning about writing in this profession. While its focus is on writing, this holistic approach, which includes material on planning a communication strategy, makes it an ideal text for introductory subjects at university as well as for specialist writing units. While it is primarily grounded in Australian practice, the book is written in line with accepted international approaches to public relations writing, including the principles of journalism’s 'news writing', and contains case studies from other countries. This book appeals to audiences in early-year university students studying public relations and marketing communication.It is also suitable for professional practitioners seeking to enhance their writing skills.
$104,14
31% OFF
$71,82
IMPORT EASILY
By purchasing this product you can deduct VAT with your RUT number
$104,14
31% OFF
$71,82
3 meses de gracia en diferidos y hasta 6 meses sin intereses con Pacificard
Envío gratis
Llega en 26 o más días hábiles
Con envío
Tienes garantia de entrega
Este producto viaja
de USA ![]()
a tus manos en
![]()
a tus manos en
Compra protegida
Disfruta de una experiencia de compra segura y confiable
![]()
Garantía de entrega
Con Tiendamia todas tus compras cuentan con Garantía de Entrega o devolución total de tu dinero.
Compras 100% seguras y garantizadas, para que pidas lo que sueñas y lo recibas del mundo a tu puerta.
Tarjetas de Débito y Crédito
Visa
Mastercard
American Express
Dinners
Discover
Alias
Pagos a través de PayPal
Compra procesada en dólares con dinero en cuenta o tarjetas internacionales.
PayPal
.svg)
