Artículo: AMZ-0631231358

Contemporary Strategy Analysis: Concepts, Techniques, Applications

Format:

Hardcover

Hardcover

Paperback

Detalles del producto
Disponibilidad
Sin stock
Peso con empaque
1.19 kg
Devolución
No
Condición
Nuevo
Producto de
Amazon
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USA

Sobre este producto
  • The fourth edition of this best-selling strategy text has been updated to include more analysis of value creation in electronic commerce, and to reflect recent theoretical developments in the field. Provides the most comprehensive coverage of industry analysis and competitive advantage of any strategy text. Expanded coverage of strategy formulation in electronic commerce. Emphasises the link between analytical frameworks and their application to real-world business problems more strongly. Reflects the most recent conceptual and theoretical developments in strategy analysis. Takes a global perspective throughout.

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