Artículo: AMZ-0332474690

Strategic Alignment: A Process Model for Integrating Information Technology and Business Strategies (Classic Reprint)

Format:

Hardcover

Hardcover

Paperback

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0.28 kg
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  • Align IT with business strategy to strengthen your firm's competitive position.This book introduces the Strategic Alignment Model, a framework that links how you formulate strategy with how you implement it through information technology. It explains how IT planning evolves from simply allocating resources to actively shaping business direction.In clear terms, the author shows how four planning domains interact to drive performance: business strategy, organizational infrastructure and processes, IT strategy, and IT infrastructure and processes. You’ll see how choices in one domain affect the others and why a complete, valid planning process matters for real-world success. Learn the idea of strategic fit and functional integration across the four planning domainsExplore how market dynamics and emerging technologies influence IT decisionsCompare planning approaches like Enterprise Modeling and Critical Success FactorsUnderstand propositions about planning completeness, validity, and effectivenessIdeal for readers of strategy and technology management who want a practical view of aligning IT with business goals and implementing that alignment in a changing environment.
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$95,10
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