Artículo: AMZ-030746086X

Different: Escaping the Competitive Herd

Format:

Paperback

Audiobook

Hardcover

Kindle

Paperback

Detalles del producto
Disponibilidad
En stock
Peso con empaque
0.30 kg
Devolución
Condición
Nuevo
Producto de
Amazon
Viaja desde
USA

Sobre este producto
  • What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling.  Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.
$21,51
31% OFF
$14,83

IMPORT EASILY

By purchasing this product you can deduct VAT with your RUT number

$21,51
31% OFF
$14,83

3 meses de gracia en diferidos y hasta 6 meses sin intereses con Pacificard

Envío gratis
Llega en 5 a 12 días hábiles
Con envío
Tienes garantia de entrega
Este producto viaja de USA a tus manos en